YRT/Viva marketing campaigns

• Light Pole Advertising: Bright, outdoor banner ads suspended from light poles along Viva routes communicate seasonal information to residents.
  
• Customer Appreciation Events:  Transit staff greet riders in person at terminals throughout the Region to offer thanks and a treat for the commute.
  
• YO! Transit Ambassador Program:  An informational high school program run for students, by students, in association with YRT/Viva staff.
  
• Community Outreach:  Attendance at over 100 community festivals and events to share information and provide one-on-one trip planning and transit support.
  
• Community Safety Village and Toby the Transit Bus:  A YRT/Viva transit stop and building are located in the heart of Bruce’s Mill Community Safety Village (CSV) in the Town of Whitchurch-Stouffville.  Toby the mini-talking transit bus can be found at CSV events, educating children about the importance of bus safety and public transit in the community.
  
• One System Campaign: A mass media advertising campaign featuring real YRT/Viva drivers and riders to reinforce YRT/Viva as one system of seamless transit service.  Tag line: One system. Twice as many ways to connect.
  
• rideQuest Click and rideQuest Call:  A print and electronic advertising campaign promoting the new YRT/Viva on-line trip planner and 24/7 automated phone service.  Promoted via mass distributed postcards, various print ads and electronic animated ads.