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In 2001, the five conventional transit services and
seven specialized transit services operating in York Region were
brought together to form the new York Region Transit (YRT). In total,
net expenditures on public transit were increased by some 35% in
the first year of operation. Since YRTs birth, York Region
Transit ridership has increased by eight per cent.
A Marketing and Corporate Identity program gave YRT
its new name and a new look. The ride guide of transit services
was consolidated to serve all transit riders in the Region. A new
transit website, backed by a five-year marketing strategy, was developed
to bring the news to York Region riders.
In 2001, specialized transit service for persons with
disabilities was introduced in the Township of King and the Town
of East Gwillimbury.
A Five-Year Service Plan outlining new region-wide
services, standards, fare policy and a schedule for the expanding
services was substantially completed in 2001. The plan is geared
towards meeting the demands of growth and increasing transits
overall market share of trips. Consultation sessions were held with
all nine municipalities, the public and service agencies.
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