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The Regional Municipality Of York

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About York Web Content Viewer (JSR 286)

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Pledge to Ignore

Distracted Driving is now the leading cause of accidents on roads in Ontario. The Pledge to Ignore campaign is designed to help save lives and means making a commitment to yourself or a loved one not to use your cell phone while driving or walking near traffic. Our goal is to obtain as many pledges as possible from residents across York Region. Each pledge represents one less distracted driver.

 

 

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Web Content Viewer (JSR 286)

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High School Pledge

Photo of a group of people dancing and smiling.

 

Thanks to all the high schools that participated in the contest.

We are excited to announce that Cardinal Carter Catholic High School has won the Pledge to Ignore Much Music Video Dance Party Contest. 

Congratulations to the students at Cardinal Carter.

 

High School Pledge The Regional Municipality of York en-US

Distracted Driving Facts

Pledge to Ignore is designed to help save lives. The goal is to obtain as many pledges as possible from residents across York Region at york.ca/pledgetoignore. On the site, there is a pledge counter that tracks the number of pledges received to date. Each pledge represents one less distracted driver.

  • Three main types of distraction:
    • Visual: taking your eyes off the road
    • Manual: taking your hands off the wheel
    • Cognitive: taking your mind off of driving
  • Distracted driving is now the leading cause of traffic collisions in Ontario
  • According to the Ministry of Transportation of Ontario, when drivers take their eyes off the road for more than two seconds, their crash risk doubles
  • Five seconds is the average time your eyes are off the road while texting
  • Using a cellphone or device capable of texting while driving can result in a fine from $300 to $1,000 and three demerit points under Section 78.1 of the Highway Traffic Act (HTA)
  • The Ministry of Transportation of Ontario offers the following tips to avoid being distracted while you drive:
    • Use your cellphone only when you’re parked, or have a passenger take the call
    • Let calls go to voicemail
    • Turn off your cellphone before you start driving
    • Identify and preset your vehicle’s climate control, radio and CD player
    • Plan your route and set your GPS before you leave
    • When you’re hungry or thirsty, take a break, don’t eat or drink while you drive
    • Avoid other distractions such as reading maps, grooming activities and tending to children and pets
distracted driving facts,pledge to ignore,ped safety distracted driving,campaign,distracted pedestrian The Regional Municipality of York en-US

Distracted Walking Facts

Photo of male with head phones and cell with blurred out street in background.

The Pledge to Ignore campaign is designed to help save lives and means making a commitment to yourself or a loved one not to use your cell phone while walking near traffic. Our goal is to obtain as many pledges as possible from residents across York Region.

Each pledge represents one less distracted walker.

  • Avoid walking while you are distracted. Always:

    • Walk on available sidewalks — never on the road

    • Cross at an intersection or crosswalk

    • Obey crossing guards

  • When crossing intersections:

    • Be visible and indicate your intention to cross

    • Turn off or mute any device that impairs your hearing, like an iPod or cell phone

    • Do not text or play handheld video games while crossing the road

    • Look and listen for traffic in all directions

distracted walking facts,pledge to ignore,ped safety distracted driving,campaign,distracted pedestrian The Regional Municipality of York en-US

Workplace Challenge Kit

 

Dear employer,

Distraction is a factor in most collisions. That is we are asking York Region residents to Pledge to Ignore.

Pledge to Ignore means making a commitment to yourself or a loved one not to use your cellphone while driving or walking near traffic.

For employers in York Region, Pledge to Ignore can help clarify employee expectations and create a safer work place.

When our police officers pull someone over for using a cellphone while driving, the most common excuse they hear is “I had to take the call – it was from my boss.” Or “An important client called. I had to take it.

If your employees really believe they have to take a call while they are driving, they are putting their lives and the lives of others at risk.

Help us create a safer York Region by:

  • Posting the enclosed messages in common areas of your workplace
  • Running a Pledge to Ignore contest
  • Submitting a pledge video
  • Talking to your employees about distracted driving
  • Spreading the word – talk to friends and family about Pledge to Ignore. Better yet, challenge another company to a pledge contest. You can keep track of employee pledges for a defined time period and see who wins

Lastly, let us know how you are doing. If 50 per cent or more of your employees pledge, we will send you a Pledge to Ignore certificate to post in your office. We will also announce your achievement on york.ca and York Region’s social media channels.


Pledge to Ignore Contest

Encourage your employees to Pledge to Ignore by running a fun contest.

Here’s how it can work:

  • Set a contest end date
  • Choose a fun prize – a free lunch, a paid day off or a gift basket
  • Encourage employees to go to make a pledge; when they pledge, they will have an opportunity to print a pledge confirmation
  • To enter the contest, employees must write their name on the pledge confirmation and submit the pledge confirmation (in an internal mail box or a drop box)
  • Conduct a random draw after the contest closes
  • Announce the winner to all employees
  • Tell your employees why putting an end to distracted driving is important to your business

You can promote the contest by sending an email to employees or displaying a contest poster in common areas.


Submit a Pledge Video

Want to create some goodwill for your company and show your support for the campaign?

Create a video of your company’s employees making a collective Pledge to Ignore.The more creative the better.

This can also serve as a great team building exercise.

Once you’ve filmed your video, share it with us via a tweet or Instagram post using the hashtag #PledgeToIgnore. You can also view submissions from other individuals, companies and organizations in our Social Media Feed area and our Featured Video Pledges area on this page.

You can also challenge a partner or other company to do the same and see who comes up with the most
creative pledge video.


Download the Workplace Kit Information Guide (PDF print only format)

Download the Workplace Kit Posters (PDF print only format)


 

workplace challenge kit,pledge to ignore,challenge,pledge,ped safety,distracted driving campaign,traffic safety program The Regional Municipality of York en-US

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York Newsroom Web Content Viewer (JSR 286)

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York Contant Us Web Content Viewer (JSR 286)

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York Event Web Content Viewer (JSR 286)

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York RelatedItem Web Content Viewer (JSR 286)

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