The Regional Municipality Of York

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The Regional Municipality of York wants to know why you #LoveYR

Campaign will engage, inform and delight residents about the story of York Region

Newmarket – The Regional Municipality of York is launching a new campaign that celebrates our Region and those who call it home.

“York Region is one of the fastest growing municipalities in Canada,” said York Region Chairman and CEO Wayne Emmerson. “We are responsible for providing 14 core services from transit and courts to paramedic services and water. This campaign aims to share information about our programs and services and how they positively impact the lives of residents each and every day.”

York Region has grown rapidly from 166,060 residents in 1971 to over 1.2 million residents today. This campaign aims to enhance municipal government literacy and further unite the rapidly-growing and diverse community.

Inspiring the community to share in the content creation through the hashtag #LoveYR, the campaign encourages York Region residents, visitors and businesses to share stories and images that reflect why they love York Region and why it is the best place to live, work and play.

Showcasing dynamic, informative and unique content alongside the Region’s newly updated brand will generate additional excitement and create a holistic campaign that speaks to the passionate, inclusive and diverse community that York Region stands for.

Follow us on social media and share your pride for being a part of such a desirable community by using the hashtag #LoveYR.

The Regional Municipality of York consists of nine local cities and towns, and provides a variety of programs and services to 1.2 million residents and 51,000 businesses with 620,000 employees. More information about the Region’s key service areas is available at

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Media Contact:  
Catherine Vettese, Corporate Communications, The Regional Municipality of York
Phone: 1-877-464-9675  ext. 71234

Love YR; York Region The Regional Municipality of York en-US Media Release